Product Description

In the worldwide bestseller The Innovator's Dilemma, Clayton M. Christensen exposed a crushing paradox behind the failure of many industry leaders. By doing what good companies were supposed to do--focus on pleasing their most profitable customers--leaders were paving the way for their own demise. How? By ignoring "disruptive technologies"--new, cheaper innovations that initially target small customer segments but evolve to displace the reigning product. Drawing on years of in-depth research and using new theories tested in hundreds of companies across many industries, the authors identify the processes that create successful innovations, and show managers how to tailor their strategies to the changing circumstances of a dynamic world. Comprehensive yet practical, The Innovator's Solution is an actionable prescription for innovation-driven, profitable growth.

ISBN 9781578518524Edition 01Binding Cloth